Panettone starts with your brand diagnostic, defines your pillars and positioning, then generates content aligned with your strategy. All in one tool.
Free. No credit card. In 2 minutes.
Sound familiar?
Existing tools help you schedule posts. Panettone helps you build your brand from scratch - brand diagnostic, editorial pillars, unique positioning, then content aligned with your strategy.
No login, no OAuth. A URL is all you need.
Among 12 archetypes, AI identifies yours and calibrates your voice.
From the audit, instantly generate content in your style.
Free · Instant results
Whisper transcribes with your brand context. Your words, not generic summaries.
AI splits your capsule into 2 to 8 thematic segments with calibrated titles.
See exactly how your raw expertise becomes publish-ready content.
Audio, video or file import · Up to 30 minutes
Without strategy
With Panettone
Most tools ask you "what do you want to publish?". Panettone starts with "who are you, what are your pillars and your brand archetype?". That's the difference between posting and building.
Four guided chapters to turn your expertise into a presence that works for you.
Understand where you stand
15 questions to analyze your presence, positioning and visibility. You get a score out of 100, a personalized roadmap and an audit by axis.
Structure your voice
Define the 4 themes that guide all your content. Inventory of your topics, sorting by affinity, ratio calibration, editorial synthesis.
Find what makes you unique
Your unique formula (I help X achieve Y through Z), your brand narrative in 5 acts, your archetype and your tone of voice.
Speak 5 minutes, publish for a week
Record yourself in audio or video. AI transcribes, extracts key ideas and generates a week of content aligned with your strategy.
Once your strategy is in place, take action.
7 content types (LinkedIn, Reels, carousels, newsletters...), always aligned with your pillars.
Transform an existing post into multiple formats: thread, carousel, article, newsletter. One content, dozens of variations.
Automatic scheduling respecting editorial ratios and best posting times.
Diagnostic, strategy, content and calendar - one single tool.
Brand Score
Scores by axis
Your GPS roadmap
Explore ideas and original angles, rooted in your editorial pillars.
Write in your tone. Publish from the conversation.
Ask your real questions. Answers calibrated to your context.
Understand what works, what's stuck, and why.
Vaniglia also guides you through your Capsule Source recordings.
Start for free. Go Pro when you're ready.
Billed 1 188 €/yr
14-day free trial
Managing multiple brands? Discover the Agency plan →
Everything you need to know before getting started.
Take your diagnostic in 2 minutes. Panettone handles the rest.
Free plan available. No credit card. In 2 minutes.
